Identity

Ping is a very personal, almost autobiographical collection of jewelry and accessories by a Chinese–American architect. The client had always felt that brackets were a symbol that expressed her feelings of otherness; not quite Chinese, not quite American. She was ready to start shopping her designs around to fancy stores and she wanted a mark that was all her own.

I was able to incorporate the brackets into the word mark, for which I used a modified slab serif by Herb Lubalin. The lowercase i and the n start to look like a jeweler at her work table. The client’s spatial sensibility is complemented by this treatment as it becomes all about the negative space around and inside the letterforms. The cards are rubber stamp on kraft paper.